A lighter, cheaper HubSpot alternative
Friendly8: the all-in-one CRM, quoting and invoicing tool for small service businesses.
Why does HubSpot feel too big for a small business?
HubSpot is built for sales and marketing teams, so you pay for hubs you hardly use. Since September 2025, new HubSpot accounts need a paid Revenue Hub Professional seat to send quotes, plus an onboarding fee. A small business shouldn't pay for a marketing suite just to quote a job.
What changes with Friendly8
AI does the admin
Type one sentence and the AI creates the deal, the task or the draft invoice.
Quote to invoice in two clicks
The accepted quote's lines fill in the invoice, so you never retype a job.
Start free, stay simple
Quotes are on the free plan, with no onboarding fee. Growth is €19 per user per month.
How does Friendly8 compare to HubSpot and Jobber?
Friendly8 is a HubSpot alternative for small business, with CRM, quotes and invoices in one tool. HubSpot is built for sales and marketing teams, and Jobber for field crews.
Friendly8
For small service businesses up to about 25 people
- Quotes: included, also on the free plan
- Invoices: from Growth, made from the accepted quote in two clicks
- Free plan: yes, with CRM, sales pipeline and quotes
- Users: up to 3 free, then priced per user
- AI: an assistant that creates deals, tasks and draft invoices (Free: first month)
- Setup: sign up and send a quote the same day, no onboarding fee
Start free
Growth €19 and Scale €49 per user per month
HubSpot
For sales and marketing teams
- Quotes: need a paid Revenue Hub Professional seat (accounts since 3 September 2025)
- Invoices: free, also from a deal or a quote
- Free plan: yes, a free CRM
- Users: up to 2 on the free CRM
- AI: Breeze Assistant, with AI agents on paid plans
- Setup: Professional plans add a one-time onboarding fee
Free CRM, paid quotes
Jobber
For field service crews
- Quotes: included
- Invoices: included
- Free plan: no, a 14-day free trial
- Users: 1 on the entry plan, extra users cost extra
- AI: Jobber AI Chat and Voice, AI Receptionist on higher plans or as an add-on
- Setup: onboarding sessions included on some plans
Strong in scheduling and dispatch
When is HubSpot the better choice?
If your growth runs on a marketing team, landing pages and large email campaigns, HubSpot goes deeper than Friendly8. If you dispatch several crews on routes every day, Jobber goes deeper on scheduling. If your work is lead, quote, job and invoice, Friendly8 covers it in one tool.
Read the full comparison: HubSpot vs Friendly8.
How do you switch from HubSpot to Friendly8?
Bring your customers, send your first quote and invoice the job, all from one customer record.
Bring your customers from HubSpot
Export your companies and contacts from HubSpot as CSV files. In Friendly8, click Import under Organizations, then under Contacts. Check how the columns match and preview the result before anything changes.
Send your first quote
Open a deal and click Create Draft, or ask the AI assistant to make the quote. Your customer approves it on their phone with a code from their email.
Invoice the job in two clicks
On the won deal's Invoices tab, click Create invoice for this deal, then Create. The draft holds every line of the accepted quote. Invoicing comes with Growth (€19 per user per month).
Let the AI do the admin
Click Ask AI and type what you need, like "New lead: Lisa van Dijk from Van Dijk Dental wants new wiring. Create a deal and remind me to call her Friday." It creates both and lists what it did, with links.
Watch the quote, the invoice and the AI at work
See an accepted quote become a paid invoice, and the AI create a deal, a task and an invoice.
Get started in 3 steps
- Sign up free at app.friendly8.com. No credit card needed.
- Export your companies and contacts from HubSpot and import the CSV files.
- Send your first quote, and switch to Growth when you want to invoice it.
Questions about switching from HubSpot
What's a cheaper alternative to HubSpot for a small service business?
Friendly8 is a lighter, cheaper alternative to HubSpot and Salesforce for service businesses under about 25 people, combining CRM, sales pipeline, quoting, and invoicing in one subscription that starts free, with paid plans from €19 per user per month and no per-feature upsells. On new HubSpot accounts, sending quotes needs a paid Revenue Hub Professional seat; on Friendly8, quotes are on the free plan. The free plan covers up to 3 users, 50 companies and 100 contacts. Invoicing starts on Growth.
Is Friendly8 a good Jobber or HoneyBook alternative?
Friendly8 suits a small service business that needs CRM, quotes and invoices in one tool, with a free plan to start. Jobber has no free plan, only a 14-day trial, and goes deeper on scheduling and dispatch for field crews. If you mainly quote, follow up and invoice, Friendly8 covers it.
What's a good Salesforce alternative for a small business?
Friendly8 is a lighter Salesforce alternative for service businesses under about 25 people. Salesforce is built for sales teams that set up and customise their own CRM. Friendly8 comes with CRM, quotes and invoices ready to use, starts free, and Growth is €19 per user per month.
Can I move my contacts from HubSpot to Friendly8?
Yes. Export your companies and contacts from HubSpot as CSV files. In Friendly8, click Import under Organizations and under Contacts, match the columns and preview the result before anything changes. Deals don't come over by CSV, so you add open jobs as deals on the customer's card.
Does Friendly8 have a free plan like HubSpot?
Yes. Friendly8's free plan covers up to 3 users, 50 companies, 100 contacts and 10 deals, with quotes included. HubSpot's free CRM covers up to 2 users. The AI assistant is free for the first month. Invoicing starts on Growth at €19 per user per month.
Switch to the lighter all-in-one
Lead, quote and invoice in one light tool, and the AI does the typing. Start free with CRM and quotes, no credit card needed.
